12-week cohortFor founders
12 weeks, 12 missions, 1 goal. A structured execution program that forces you to hit the exact target you set for your business.
Your business isn't stuck because you lack information. It's stuck because you aren't executing the moves you already know you need to make.
You know how to multiply sales, reach operational excellence, and boost customer satisfaction. You know which rotten apples on your team need to go, and where you need top-tier talent.
The problem? Knowing what to do is not the same as doing.
This program is built exclusively for founders who know how to grow but simply aren't taking the actions required to make it happen. We eliminate execution stress, convert you into an unstoppable operator, and fundamentally upgrade how you view yourself, lead your company, and hit your targets.
Let's look at the Eisenhower matrix. Real growth sits in the Important, Not Urgent quadrant. Let me prove it to you.
I can go on and on with this list of crucial tasks that most founders neglect out of fear.
And that quadrant is where your growth lives. At the edge of fear.
This is the reason most investors do due diligence on the founder. Because it's the founder who makes or breaks the company, not the strategy.
Five steps. The same five for every founder in the room.
And now you are probably asking yourself: "what about the fear?" And here is where my expertise lives. Let me tell you who I am.
My name is Serge Oganesian and for 15 years I have been obsessed with identity formation and transformation. How humans develop themselves, why one person is fearless and confident and another timid and passive. Why one person decides and acts while another contemplates. How authority and influence are built and presented.
And what I found is that the highest level of power is having power over yourself. I have coached dozens of high-performing individuals to become the best version of themselves, using the same protocol we are going to use in these 12 weeks.
And the short version of this is: you are going to be assigned a new role during our work, with specific rules. And all decisions and actions will consult those rules instead of your emotions. This will not take away the fear of raising your prices or having a high-risk negotiation, but you will act despite that fear, because the rule told you so.
This is what Peter said after the 1-on-1 coaching in 2024 about this concept:
"Serge, what stayed with me after all the work that we've done is this simple idea of bypassing these stupid emotions that are stopping me from taking action. I'm still baffled that it worked so well. And it makes so much sense now, what you said constantly, emotions should be a response to our actions, not the other way around. Thank you for this life lesson."
Peter1-on-1 coaching, 2024
You don't wait to feel confident to start acting, because you will wait until the end of time.
I love this skydiving example. The day prior to the jump you start to get nervous, and the closer it gets the more uncomfortable you become. Then the day comes, and your fear is at its peak when you're standing in the airplane waiting to be called. All that time there was no physical danger to your life, and still the fear was uncontrollable.
The moment you jump is the moment you have the biggest risk of dying. You are literally falling face down towards the earth. And what do you feel at that moment? Bliss, excitement, uncontrollable happiness.
Consulting your emotions before deciding to act is not the right approach when you are on the path to achieving greatness.
This program is not here just to help you tick off a to-do list. It's here to make you see something. To create a radical change in the way you see yourself, your performance and the task at hand.
We're using your specific target number because we want to see a measurable, quantitative result in your company due to this shift in perception and behaviour. That is what the program is all about. We change the way you act and the business reflects that in the results.
There is nothing to fall behind on and nothing to catch up with. You hold one action at a time.
This program is completely new and has no testimonials yet. There is no historical data that I can show you, and my 1-on-1 coaching uses a completely different methodology from this one. Because of that, the price is lower.
Once I have successfully run multiple groups, I will add testimonials to this page and the price will go up.
If you complete your weekly missions on time and we still don't hit the predetermined number, we keep working with you for free until you hit it.
This is founding pricing. It exists because this cohort has no published results yet, and the price will go up once it does.
The group keeps running. Same weekly rhythm, same proof requirement, same room. You continue setting targets and executing against them with the founders you went through this with. Entirely optional, and you can stop whenever you want. Excluding VAT where applicable.
Five places. I read every application personally, and not everyone who applies is accepted.